Design Philosophy
Designed for Better Living
From purposeful pockets to the very last recyclable button, every product we create is uncompromisingly designed to be as beneficial to you as it is to our planet’s welfare.
Our desire to perfect clothing and capture the essence of modern Canadian living fuels every decision we make. We work hard on elevating timeless essentials to meet today’s needs and anticipate tomorrow’s challenges.
Technologies
Easy Care
This garment was designed with your busy life in mind. - Wrinkle-resistant - No iron needed - Technical aspects - Machine washable
In-Transit Series
This garment is made for the busiest lifestyles with optimal comfort and ease of movement in mind.
Dynamic Stretch
Be ready for anything with this versatile garment designed with a soft, multi-stretch fabric for all-day comfort.
Ultra Dynamic Stretch
A soft-but-sturdy multi-stretch fabric that keeps its shape even after extended wear.
Fadeproof
Fade-resistant technology that keeps black jeans black for longer.
Special Dye
This authentic colour comes from special dyes. To preserve its vibrant look and prevent dye from rubbing off onto other surfaces, wash before first wear.
LiteWear
All-season garment made with a quick-drying, wrinkle-free, shrink-resistant fibre.
Thermal Lined
Thermal-lined garment that features a brushed finish inside for added warmth and comfort.
Water Resistant
This garment features clever water-resistant technology.
Waterproof
This garment features clever waterproof technology.
Smart-Layer
A modular layering system designed to snap together effortlessly.
Wind Resistant
Stay durably sheltered from the wind.
Loopback Denim
Loopback denim provides extra comfort, ease of movement, wrinkle-resistance, and softness.
Easy Wear
Navigate the workday full of style and confidence with garments that will help you get ahead. All-day comfort gives you a reason to really love what you do.
Stretch Wool
Our most streamlined weave is applied to a strech-infused wool-blend fabric that moves with you so you can hail that cab and bike to work—all while looking sharp.
Authentic Raw Selvedge
Woven on shuttle looms using one continuous thread. Raw denim naturally bleeds and fades with wear to create creases.
Hydro-Less Process
Uses up to 79% less energy, up to 50% fewer chemicals, and 95% less water than standard methods.
3M THINSULATE™
Featherless insulation acts like down while dry but warmer than real down when wet. Designed for functional aesthetic.
Circular denim™
Denim made from post-consumer waste. Worn-out jeans that were destined for the landfill are collected and redirected to a fabric recycler where they are shredded, broken down, then re-spun into new materials.
Ripstop fabric
Ripstop fabric prevents your clothes from ripping by featuring a special interlocking reinforcement technique.
Wrinkle Resistant
Our wrinkle resistant fabrics are treated to resist external stress and hold their original shape.
Packable
Readily packable garment that can be stored in its own bag.
Reversible
Reversible garment that can be worn inside-out or outside-in.
Dip-Less
Our Dip-Less process dyes raw, uncoloured denim material to the desired shade, saving considerable amounts of water, energy, and dye.
